In this exhibit we present a vintage print ad for Philadelphia’s Classical Music Station WFLN featured in the trade magazine; Broadcasting. These print ads were specifically targeted at national advertising agencies. It is interesting to note that during this time, WFLN was broadcasting on both 900AM and 95.7FM.
In this exhibit, we present a thirty-second television advertisement from November of 1978, promoting WSBA broadcasting of horse racing results. VIDEO EXHIBIT WSBA-AM Race Promo Television Advertisement – November 1978
Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]
The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest. VIDEO […]
In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 […]
In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up. VIDEO EXHIBIT WSBA Generic Television Promotional Spot – 1979
WSBA’s Barry Bickhart welcomes Philadelphia Phillies play-by-play announcer and future baseball hall of famer Richie Ashburn to the SportsTalk program. Listen as Richie takes calls from the listeners in WSBALand. AUDIO EXHIBIT WSBA SportsTalk with Barry Bickhart and Special Guest Richie Ashburn – December 6th, 1983