Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. Eastman & Co. It’s interesting to note that in 1959, the York-Lancaster-Harrisburg market was ranked 27th in the United States, compared to number 43 in 2022.

Sponsor Magazine Print Ad – April, 25th, 1959

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