In this exhibit we present a vintage print ad for Philadelphia’s Classical Music Station WFLN featured in the trade magazine; Broadcasting. These print ads were specifically targeted at national advertising agencies. It is interesting to note that during this time, WFLN was broadcasting on both 900AM and 95.7FM.
Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]
In the early days of radio, attracting national advertising accounts could make up a large portion of a radio station’s annual revenue. Radio stations were typically represented by national advertising firms that would broker advertising contracts for individual radio stations. This advertisement was published in Radio Annual, a directory of all radio stations in the […]