WSBA (York, PA) Sponsor Magazine Print Advertisement – April 1959

Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]

WSBA (York, PA) Radio Annual Advertisement 1943

In the early days of radio, attracting national advertising accounts could make up a large portion of a radio station’s annual revenue. Radio stations were typically represented by national advertising firms that would broker advertising contracts for individual radio stations. This advertisement was published in Radio Annual, a directory of all radio stations in the […]