WSBA (York, PA) Real Estate Brochure – 5989 Susquehanna Plaza Drive – 2021

In 2021, Cumulus Media made the decision to place WSBA’s studio building at 5989 Susquehanna Plaza Drive up for sale. A combination of high maintenance costs for the aging structure, technological advances in broadcasting, Covid-era work from home policies and high real estate values led to the decision to consolidate the radio stations with their […]

WSBA (York, PA) Aircheck – Wayne Trout – December 4th, 1962

In this exhibit we present a rare aircheck of Wayne Trout from around 2:45pm to 3:00pm on December 2nd, 1962. This recording also includes a “WSBA First News First” newscast featuring Charles Frederick. AUDIO EXHIBIT WSBA – Wayne Trout Aircheck with Charles Frederick Newscast – December 4th, 1962

WSBA (York, PA) VIDEO: Breakfast with Ralphie – March 27th, 1994

This exhibit provides a rare look at a live broadcast with WSBA morning man Ralph Lockwood from March 27th, 1994. “Breakfast with Ralphie” is on-the-road in downtown York at Sparky’s News with York Mayor Charlie Robertson and Accuweather’s Elliot Abrams. The video begins with Dave Russell back at the station handing off to Ralph who […]

WSBA (York, PA) Sponsor Magazine Print Advertisement – April 1959

Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]

WSBA (York, PA) Coverage Map – July 1966

Used in sales presentations, the radio station coverage map was a visual way to show the size of the potential audience a radio station had. Presented here is a WSBA coverage map from July of 1966.