WSBA (York, PA) Real Estate Brochure – 5989 Susquehanna Plaza Drive – 2021
In 2021, Cumulus Media made the decision to place WSBA’s studio building at 5989 Susquehanna Plaza Drive up for sale. A combination of high maintenance costs for the aging structure, technological advances in broadcasting, Covid-era work from home policies and high real estate values led to the decision to consolidate the radio stations with their […]
WSBA (York, PA) Aircheck – Wayne Trout – December 4th, 1962
In this exhibit we present a rare aircheck of Wayne Trout from around 2:45pm to 3:00pm on December 2nd, 1962. This recording also includes a “WSBA First News First” newscast featuring Charles Frederick. AUDIO EXHIBIT WSBA – Wayne Trout Aircheck with Charles Frederick Newscast – December 4th, 1962
WSBA (York, PA) VIDEO: Ed Lincoln’s Farewell – WGAL News Story; October 7th, 1992
In the history of WSBA few people could claim the tenure that Ed Lincoln had. Ed started at WSBA way back in 1951 staying with the station for a total of 41 years. In this exhibit, we present a news story written and voiced by reporter Sean Young and broadcast by WGAL-TV in Lancaster marking […]
WSBA (York, PA) VIDEO: Breakfast with Ralphie – March 27th, 1994
This exhibit provides a rare look at a live broadcast with WSBA morning man Ralph Lockwood from March 27th, 1994. “Breakfast with Ralphie” is on-the-road in downtown York at Sparky’s News with York Mayor Charlie Robertson and Accuweather’s Elliot Abrams. The video begins with Dave Russell back at the station handing off to Ralph who […]
WSBA (York, PA) Horse Racing Results Television Advertisement 1978
In this exhibit, we present a thirty-second television advertisement from November of 1978, promoting WSBA broadcasting of horse racing results. VIDEO EXHIBIT WSBA-AM Race Promo Television Advertisement – November 1978
WSBA (York, PA) Sponsor Magazine Print Advertisement – April 1959
Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]
WSBA (York, PA) WSBA 75th Anniversary Flashback (Mark McKenzie Interviews Dave Russell) – 2017
In 2017 WSBA was celebrating their 75th Anniversary. To commemorate this milestone WSBA host Mark McKenzie welcomed back some voices of the past to discuss their memories working at the radio station. In this clip, Dave Russell reminisces with Mark about a time when he shared a very important moment in his life on the […]
WSBA (York, PA) Coverage Map – July 1966
Used in sales presentations, the radio station coverage map was a visual way to show the size of the potential audience a radio station had. Presented here is a WSBA coverage map from July of 1966.
WSBA (York, PA) “Display WSBA” Contest Television Advertisement – January 1979
The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest. VIDEO […]
WSBA (York, PA) “Stick With WSBA” Sticker Promotion Television Commercial – August, 1978
In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 […]