WSBA (York, PA) WSBA Presents: “The Parade” September 2nd, 1972
Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia. Each balloon in the parade was sponsored and each sponsorship had a corresponding […]
WSBA (York, PA) Advertising Rate Card #23 – April 1st, 1976
How much did it cost to advertise on WSBA back in 1976? The following rate card dictated the cost of airtime for individual dayparts and program lengths and applied to local advertisers. Check out the back page where all of the Susquehanna Radio Corp. properties at the time are listed.