WSBA (York, PA) WSBA Presents: “The Parade” September 2nd, 1972
The Parade Logo
Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia.
Each balloon in the parade was sponsored and each sponsorship had a corresponding advertising package with WSBA radio. In this exhibit, we not only present some newspaper coverage of the event but we also have an opportunity to view some sales material used by the WSBA sales team to begin promoting the event to potential sponsors.
Exhibit #1: Sales Promotional Material
WSBA “The Parade” Promotional Document – Page 1
WSBA “The Parade” Promotional Document – Page 2
WSBA “The Parade” Promotional Document – Page 3
WSBA “The Parade” Promotional Document – Page 4
WSBA “The Parade” Promotional Document – Page 5
WSBA “The Parade” Promotional Document – Page 6
WSBA “The Parade” Promotional Document – Page 7
WSBA “The Parade” Promotional Document – Page 8
Exhibit #2: Lancaster New Era Parade Coverage
Lancaster New Era – August 12th, 1972
Front Page Photo from Lancaster New Era – September 2nd, 1972
