WSBA (York, PA) Sponsor Magazine Print Advertisement – April 1959

Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]

WSBA (York, PA) Facts – 1943

From the publication Radio Annual we present a rundown of some high level facts about WSBA. This publication was prepared and distributed as a directory for the broadcasting and advertising industries of all management positions at radio stations around the country.

WSBA (York, PA) Radio Annual Advertisement 1943

In the early days of radio, attracting national advertising accounts could make up a large portion of a radio station’s annual revenue. Radio stations were typically represented by national advertising firms that would broker advertising contracts for individual radio stations. This advertisement was published in Radio Annual, a directory of all radio stations in the […]