Tag: 1960's

WSBA (York, PA) Aircheck – Wayne Trout – December 4th, 1962

In this exhibit we present a rare aircheck of Wayne Trout from around 2:45pm to 3:00pm on December 2nd, 1962. This recording also includes a “WSBA First News First” newscast featuring Charles Frederick. AUDIO EXHIBIT WSBA – Wayne Trout Aircheck with Charles Frederick Newscast – December 4th, 1962

WSBA (York, PA) Coverage Map – July 1966

Used in sales presentations, the radio station coverage map was a visual way to show the size of the potential audience a radio station had. Presented here is a WSBA coverage map from July of 1966.

WSBA (York, PA) Papa Dino’s Commercials – circa 1964

In the mid 1960’s Papa Dino’s was a local Italian restaurant and pizza shop with locations across south central Pennsylvania. Locations included Steelton, Lebanon, Lancaster and York. By the 2000’s Papa Dino’s was down to one location on Lincoln Highway in Lancaster, however that location has since closed. Around 1964, Papa Dino’s ran a series […]

WSBA (York, PA) WSBA Jingles! PAMS Series 17

A radio station strives to carve out an identity that is unique and memorable. This identity translates into rating which translate into sales (theoretically). In the 1960s a radio station’s jingle package was their identity. These “songs between the songs” would stick in the mind of the listener just as much as the catchy song […]