A radio station strives to carve out an identity that is unique and memorable. This identity translates into rating which translate into sales (theoretically). In the 1960s a radio station’s jingle package was their identity. These “songs between the songs” would stick in the mind of the listener just as much as the catchy song at the top of the charts.
Most radio stations used jingles and there were a variety of companies producing these exclusive packages for radio stations of all formats. PAMS of Dallas was one of the leaders in jingle production and provided the sound of some of the greatest Top-40 radio stations in the country.
WSBA was one of these top stations and in 1961 they purchased the PAMS Series 17 “New Frontier” package which is presented here for your enjoyment.
AUDIO EXHIBITS
WSBA Series 17 – Cut 01 (You’ll Hear It First)
WSBA Series 17 – Cut 02 (Cha-Cha)
WSBA Series 17 – Cut 03 (Birthday Winner)
WSBA Series 17 – Cut 04 (Citizenship In Action)
WSBA Series 17 – Cut 05 (Curtains Going Up)
WSBA Series 17 – Cut 06 (Let It Snow)
WSBA Series 17 – Cut 08 (Drive Safely)
WSBA Series 17 – Cut 09 (Song That’s Number One)
WSBA Series 17 – Cut 10 (Turnpike Conditions)
WSBA Series 17 – Cut 11 (Winning Spot)
WSBA Series 17 – Cut 12 (Weekend Weather Word)
WSBA Series 17 – Cut 13 (A Good Day Coming)
WSBA Series 17 – Cut 14 (Let’s Check The Weather Together)
WSBA Series 17 – Cut 15 (Weather Watching With you)
WSBA Series 17 – Cut 16 (This Week’s Pick Hit)
WSBA Series 17 – Cut 17 (Sports In Action)
WSBA Series 17 – Cut 18 (Where The listening Is Fun)
WSBA Series 17 – Cut 19 (Weekend Action)
WSBA Series 17 – Cut 20 (More Calls Coming)
WSBA Series 17 – Cut 21 (Weekend Fun-Time Report)
WSBA Series 17 – Cut 22 (Contest Information)
WSBA Series 17 – Cut 23 (Horn Logo #1)
WSBA Series 17 – Cut 24 (Horn Logo #2)
WSBA Series 17 – Cut 25 (Horn Logo #3)