Tag: 1970's

WSBA (York, PA) WSBA Presents: “The Parade” September 2nd, 1972

Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia. Each balloon in the parade was sponsored and each sponsorship had a corresponding […]

WSBA (York, PA) Great Places To Visit – WSBALand Attraction PSAs

In this exhibit we present a series of thirty-second public service announcements featuring some of the notable attractions throughout WSBALand. These recordings are an example of the many community focused program features that were produced in-house by the WSBA team during the height of their full-service format. While the reel that these were discovered on […]

WSBA-AM & FM (York, PA) Susquehanna Plaza Studios Brochure – April 1976

“Welcome to one of the most complete broadcasting facilities in America…” In this exhibit we present an informative brochure provided to visitors of the new studio facilities of WSBA-AM & FM at 5989 Susquehanna Plaza Drive. This brochure offered visitors an overview of the programming features of each station, a little history and a rundown […]

WSBA-AM & FM (York, PA) Susquehanna Plaza Studio Tour: 1975

In 1975, WSBA and WSBA-FM were moving into their new facilities in Hellam, PA. This new building was state of the art and was heralded as “one of the most complete broadcast facilities in America.” Let’s go to 1975 for a building tour of the brand new 5989 Susquehanna Plaza Drive. Entrance and Lobby Offices […]

WSBA (York, PA) Advertising Rate Card #23 – April 1st, 1976

How much did it cost to advertise on WSBA back in 1976? The following rate card dictated the cost of airtime for individual dayparts and program lengths and applied to local advertisers. Check out the back page where all of the Susquehanna Radio Corp. properties at the time are listed.

WSBA (York, PA) Personality Profile – Johnny Knight

Johnny Knight (Jack Crawford) started his broadcasting career in the Milton-Lewisburg area of Central Pennsylvania. Some of his early stations included WUDO and WUNS in Lewisburg and WMLP in Milton. Johnny would make is way to Reading’s WRAW and by the early 1970s could be heard on WSBA. This personality profile would have been included […]