WSBA (York, PA) WSBA Jingles! PAMS Series 17
A radio station strives to carve out an identity that is unique and memorable. This identity translates into rating which translate into sales (theoretically). In the 1960s a radio station’s jingle package was their identity. These “songs between the songs” would stick in the mind of the listener just as much as the catchy song […]
WSBA (York, PA) WSBA SportsTalk – Special Guest Richie Ashburn – December 6th 1983
WSBA’s Barry Bickhart welcomes Philadelphia Phillies play-by-play announcer and future baseball hall of famer Richie Ashburn to the SportsTalk program. Listen as Richie takes calls from the listeners in WSBALand. AUDIO EXHIBIT WSBA SportsTalk with Barry Bickhart and Special Guest Richie Ashburn – December 6th, 1983
WSBA (York, PA) Hits of the Week – August 11th, 1962
WSBA (York, PA) Facts – 1943
From the publication Radio Annual we present a rundown of some high level facts about WSBA. This publication was prepared and distributed as a directory for the broadcasting and advertising industries of all management positions at radio stations around the country.
WSBA (York, PA) Radio Annual Advertisement 1943
In the early days of radio, attracting national advertising accounts could make up a large portion of a radio station’s annual revenue. Radio stations were typically represented by national advertising firms that would broker advertising contracts for individual radio stations. This advertisement was published in Radio Annual, a directory of all radio stations in the […]
WSBA (York, PA) Dave Russell – 5:30-6:00am – September 14th, 1993
This brief aircheck has WSBA’s Dave Russell providing a sports update and the lead in to Ralph Lockwood’s morning program. Today, you can hear Dave Russell doing afternoon drive at WARM 103. AUDIO EXHIBIT WSBA-AM Dave Russell 5:30-6:00am September 14th, 1993
WSBA (York, PA) Advertising Rate Card #23 – April 1st, 1976
How much did it cost to advertise on WSBA back in 1976? The following rate card dictated the cost of airtime for individual dayparts and program lengths and applied to local advertisers. Check out the back page where all of the Susquehanna Radio Corp. properties at the time are listed.
WSBA (York, PA) “Flush Rush” – The Jack Malloy Show September 14th, 1993
For almost 30 years Rush Limbaugh held the midday spot on WSBA Radio. On Monday, August 30th, 1993 the WSBA line-up was shifted to make way for the biggest thing in talk radio. Rush was already on the air in Harrisburg at WHP and in Baltimore on WCBM and was pulling some very impressive ratings. […]
WSBA (York, PA) Hits of the Week – October 7th, 1967
WSBA (York, PA) Personality Profile – Johnny Knight
Johnny Knight (Jack Crawford) started his broadcasting career in the Milton-Lewisburg area of Central Pennsylvania. Some of his early stations included WUDO and WUNS in Lewisburg and WMLP in Milton. Johnny would make is way to Reading’s WRAW and by the early 1970s could be heard on WSBA. This personality profile would have been included […]