WARM-FM (York, PA) Rick Sten & John London – WARM 103 Morning Show Aircheck – April 12th, 2004

In this exhibit, we present a brief aircheck of the Rick Sten Morning Show from April 12th, 2004. This was shortly after Kelly West departed the WARM 103 Morning Show. Rick is joined by his morning show partner, John London doing news. AUDIO EXHIBIT WARM 103 Morning Show (Rick Sten & John London) April 12th, […]
WSBA (York, PA) Horse Racing Results Television Advertisement 1978

In this exhibit, we present a thirty-second television advertisement from November of 1978, promoting WSBA broadcasting of horse racing results. VIDEO EXHIBIT WSBA-AM Race Promo Television Advertisement – November 1978
WSBA (York, PA) Sponsor Magazine Print Advertisement – April 1959

Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]
WSBA (York, PA) WSBA 75th Anniversary Flashback (Mark McKenzie Interviews Dave Russell) – 2017

In 2017 WSBA was celebrating their 75th Anniversary. To commemorate this milestone WSBA host Mark McKenzie welcomed back some voices of the past to discuss their memories working at the radio station. In this clip, Dave Russell reminisces with Mark about a time when he shared a very important moment in his life on the […]
WSBA (York, PA) Coverage Map – July 1966

Used in sales presentations, the radio station coverage map was a visual way to show the size of the potential audience a radio station had. Presented here is a WSBA coverage map from July of 1966.
WSBA (York, PA) “Display WSBA” Contest Television Advertisement – January 1979

The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest. VIDEO […]
WSBA (York, PA) “Stick With WSBA” Sticker Promotion Television Commercial – August, 1978

In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 […]
WSBA (York, PA) Weekday Line-Up Television Commercial – 1979

In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up. VIDEO EXHIBIT WSBA Generic Television Promotional Spot – 1979
WSBA (York, PA) Aircheck – Ed Coles – December 4th, 1962

In this exhibit we present a rare aircheck of Ed Coles from around 11:43am to Noon on December 4th, 1962. AUDIO EXHIBIT WSBA – Ed Coles Aircheck December 4th, 1962
WSBA-AM & FM (York, PA) “6 Minutes” – Audio Sales Presentation – 1977

One way to get in front of prospective advertisers is through the U.S. Postal Service. In 1977 a special mailing was created that delivered the sounds of WSBA AM & FM to the mailboxes of businesses across Central Pennsylvania. For this mailing, a special program called “6 Minutes”, a take-off of CBS’s “60 Minutes” program, […]
