In this exhibit we present a vintage print ad for Philadelphia’s Classical Music Station WFLN featured in the trade magazine; Broadcasting. These print ads were specifically targeted at national advertising agencies. It is interesting to note that during this time, WFLN was broadcasting on both 900AM and 95.7FM.
In this exhibit, we present a thirty-second television advertisement from November of 1978, promoting WSBA broadcasting of horse racing results. VIDEO EXHIBIT WSBA-AM Race Promo Television Advertisement – November 1978
Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. […]
Used in sales presentations, the radio station coverage map was a visual way to show the size of the potential audience a radio station had. Presented here is a WSBA coverage map from July of 1966.
The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest. VIDEO […]
In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 […]
In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up. VIDEO EXHIBIT WSBA Generic Television Promotional Spot – 1979
One way to get in front of prospective advertisers is through the U.S. Postal Service. In 1977 a special mailing was created that delivered the sounds of WSBA AM & FM to the mailboxes of businesses across Central Pennsylvania. For this mailing, a special program called “6 Minutes”, a take-off of CBS’s “60 Minutes” program, […]
Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia. Each balloon in the parade was sponsored and each sponsorship had a corresponding […]
Who’s the leader of the club that’s made for you and me? Kedso the Clown? In this exhibit, we present a vintage promotional banner for the Mickey Mouse Club on WSBA-TV from the late 1950’s. This banner features U.S. Keds mascot “Kedso The Clown.” But who is “Kedso the Clown”? Here is a video if […]