WSBA-AM & FM (York, PA) “6 Minutes” – Audio Sales Presentation – 1977

One way to get in front of prospective advertisers is through the U.S. Postal Service. In 1977 a special mailing was created that delivered the sounds of WSBA AM & FM to the mailboxes of businesses across Central Pennsylvania. For this mailing, a special program called “6 Minutes”, a take-off of CBS’s “60 Minutes” program, […]

WSBA (York, PA) WSBA Presents: “The Parade” September 2nd, 1972

Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia. Each balloon in the parade was sponsored and each sponsorship had a corresponding […]

WSBA (York, PA) Great Places To Visit – WSBALand Attraction PSAs

In this exhibit we present a series of thirty-second public service announcements featuring some of the notable attractions throughout WSBALand. These recordings are an example of the many community focused program features that were produced in-house by the WSBA team during the height of their full-service format. While the reel that these were discovered on […]

WSBA (York, PA) RARE 1948 WSBA Studio Photo featuring Eugene Lane

Here is a rare glimpse into the WSBA control room as it was in 1948, only five years after signing on in 1943. There is quite a bit to see in this one photo and for the radio enthusiast it is a kin to a search and find. Here are a couple of our observations: […]

WSBA (York, PA) Aircheck – Joe Winters – September 14th, 1993 (12am-5:30am)

Let’s go back in time to the Fall of 1993. WSBA was in full-service mode with music and information throughout the overnight hours. Let’s join Joe Winters as he entertains with some light favorites and informs with news, Accuweather, and even a WSBA Pet Patrol report. AUDIO EXHIBIT WSBA-AM (Joe Winters) September 14th, 1993: Midnight […]

WSBA-AM & FM (York, PA) Susquehanna Plaza Studios Brochure – April 1976

“Welcome to one of the most complete broadcasting facilities in America…” In this exhibit we present an informative brochure provided to visitors of the new studio facilities of WSBA-AM & FM at 5989 Susquehanna Plaza Drive. This brochure offered visitors an overview of the programming features of each station, a little history and a rundown […]

WSBA (York, PA) Papa Dino’s Commercials – circa 1964

In the mid 1960’s Papa Dino’s was a local Italian restaurant and pizza shop with locations across south central Pennsylvania. Locations included Steelton, Lebanon, Lancaster and York. By the 2000’s Papa Dino’s was down to one location on Lincoln Highway in Lancaster, however that location has since closed. Around 1964, Papa Dino’s ran a series […]

WSBA (York, PA) WSBA Jingles! PAMS Series 17

A radio station strives to carve out an identity that is unique and memorable. This identity translates into rating which translate into sales (theoretically). In the 1960s a radio station’s jingle package was their identity. These “songs between the songs” would stick in the mind of the listener just as much as the catchy song […]

WSBA (York, PA) Facts – 1943

From the publication Radio Annual we present a rundown of some high level facts about WSBA. This publication was prepared and distributed as a directory for the broadcasting and advertising industries of all management positions at radio stations around the country.